The only book on beer you'll ever need to read!
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If you have any interest in beer whatsoever -- and to a lesser extent, any craft-made alcoholic beverage -- this insanely interesting read is worth your time and its cost.
Craft beer is here to stay. The movement to create locally made product with higher quality ingredients, which arguably started in the United Kingdom in the 1970's and spread to the USA in the 1980's, is now a worldwide phenomenon.
If you are consistently walking into a bar or bottle shop and select your beers based on which name is the cutest or what your less-informed-than-you-think friends advise you, maybe it's a good idea to become a bit more informed. The dividends will pay off in the long run.
How much could it hurt to have some knowledge about the art or science (or joke) of modern beer tasting? Or how that semi-pricey import you're drinking may really be a local beer made under license and if there is a difference between the imported product and the licensed one? What about the right beer to serve at a party? Or if beer truly is the health drink of champions?
Beer topics you'll want to read and learn about
In sixty-two wildly entertaining chapters, none so long that your shortened Information Age attention span has you drifting off, you'll learn a helluva lot of insanely interesting beer bullshit.
There's actually nothing in this book which would qualify as bullsheißa, as the German brewmasters prefer to call it. Spread throughout the book are also amazing chapters on what makes each individual beer style unique: India pale ales, blonde beers, amber ales, lambics, fruit beers, barleywines. You'll learn the differences between a lager and ale in such an engaging way that you don't feel like falling asleep for a change. There are individual chapters on the beer history and infrastructure of various nations and regions to justify why their beers are traditionally excellent, good, or horrible.
Some of this information you could find on the internet right now. However, much of what you'll read elsewhere qualifies as bullsheißa. For example, the conventional story that India pale ales get their name because this was the type of beer, heavily preserved by necessity, that the British exported to their troops in India is word-of-mouth bullsheißa printed so often that people thinks it's true. Other information presented you won't find anywhere else. We compiled the statistics ourselves and drew the briilliant conclusions you can boast as your own to the onlookers you'll soon amaze.
Be considered an expert from reading just this one book.
Unless you're a sworn tee-totaler, you're drinking more varieties and better beers now than you ever have. Wouldn't it be an asset to learn enough in one book so as to be considered, by most,a beer expert and accomplishing the task while you're entertained endlessly on page after page?
There may be more knowledge packed into a thousand page beer encyclopedia, but you and I know that you're not going to read one of those, and encyclopedias aren't renowned for their humor and entertainment value. We have too much information available to us today. We need it curated in an easy-to-understand and interesting way. Therein lies the raison d'etre of The Busy Person's Collection Of Insanely Interesting Beer Bullshit.
You've got zero risk, so why think too hard about this?
Plus we offer an insanely interesting Expectations Guarantee to protect your downside. Should you buy the book and classify it as 100% A-grade bullsheißa, you don't need to be out a single penny.
You're busy. We know that. We listened. Here's the answer: a copy of this wondrous read, put on your phone, to dazzle your peers the next time you're on a beer crawl.